Thematic Tourism Mapping Project
The Adana Tourism Infrastructure Services Association (ATGAB) has launched the “Adana Thematic Tourism Maps” project, encompassing all member districts, with the aim of managing the region’s tourism potential with a strategic vision. This project, which aims to go beyond general promotion and provide a comprehensive presentation of the city’s tourism offerings, including gastronomy, culture, nature, and religious tourism, seeks to offer a higher quality visitor experience.
The first step of the project, the Yumurtalık pilot application, brings together all the focal points of the district, from its ancient values to its natural beauties, and serves as a basic design standard and model for integrated digital and printed guide projects to be implemented in all other member districts.
EMITT 2025
At the 28th Eastern Mediterranean International Tourism and Travel Fair (EMITT), held at the TÜYAP Fair and Congress Center between February 5-7, 2025, the city’s rich history, unique natural beauties, and diverse gastronomic heritage were presented to domestic and international visitors with a professional vision at a joint stand established through the collaboration of the Adana Tourism Infrastructure Services Association (ATGAB) and the Adana Metropolitan Municipality. This strategic participation, aiming to strengthen our international destination brand and increase sectoral collaborations, significantly contributed to Adana’s competitiveness in the global tourism market and its regional development goals.
The 28th EMITT Fair hosted 656 exhibitors from 39 countries and 23,725 visitors, providing a strong impetus to the tourism sector. With an international visitor rate reaching its highest level in history at 12%, the fair aimed for a business volume of approximately €482 million with 666 invited tour operators from 78 countries. Organized under the theme “Bold Steps Towards a Sustainable Future,” the event stood out as a critical platform that increased Turkey’s share of the global tourism market, both in terms of participant density and professional collaborations.
13th Orange Blossom Carnival
The International Orange Blossom Carnival, held for the 13th time in 2025, has become the most comprehensive and highly attended event in Adana’s history, thanks to its inclusion in the Turkey Culture Route Festival. During the carnival, ATGAB (Adana Tourism Association) hosted not only individual visitors but also industry stakeholders, evaluating collaboration opportunities to strengthen Adana’s tourism infrastructure through stand visits and bilateral meetings. Spanning nine days with the theme “Children of the World” and featuring participation from over 20 countries, the festival broke a historical record by hosting over 2.5 million visitors with nearly 500 events. This milestone, which increased hotel occupancy rates to 100% and contributed approximately 6-7 billion TL to the local economy, propelled Adana’s cultural energy to a global level, once again confirming the carnival’s role as an indispensable economic and social engine for the region.
Colors of the World Fair
The Adana Tourism Development and Infrastructure Services Association (ATGAB) and the Adana Metropolitan Municipality successfully represented Adana at the Colors of the World Fair, held at the Kadir Topbaş Exhibition and Arts Center between April 18-20, 2025. The Adana stand, opened at the international fair featuring participants from 20 different countries, attracted significant attention from visitors. At the stand, established through the collaboration of ATGAB and the Adana Metropolitan Municipality, Adana’s unique culinary delights were offered, and promotional materials specific to the city were given as gifts to visitors.
The event, which hosted approximately 18,500 visitors, made a significant impact in terms of both tourism and cultural promotion with its gastronomy shows, handicraft exhibitions, and local government promotional stands. The fair successfully fulfilled its role as an important platform for preserving and sharing cultural diversity, particularly by increasing the global visibility of local values.
Aladağ and Samar Municipalities Become Sister Cities
The “Sister City” project between Aladağ district of Adana and Samar city of Ukraine culminated in a high-level visit following a morale-boosting camp for war-affected children. Supported by the Adana Tourism Association, Ukrainian young athletes aged 12-15 were hosted in Karataş and Aladağ for 13 days, spending time immersed in nature and sports, boosting their morale. Through this organization, realized with the cooperation of local administrations, the young people had the opportunity to learn about the historical and touristic values of the city and were sent off to their country as tourism ambassadors of the region.
Following the completion of the camp, at the end of October, Aladağ Mayor Kemal Özdemir hosted Samar Mayor Sergio Rieznik and his delegation in Adana, strengthening the bonds of brotherhood. During the meeting, ongoing projects between the two cities were evaluated, and important decisions were made regarding future cooperation steps. Mayor Özdemir issued a press release expressing his gratitude to ATGAB (Adana Tourism Development Infrastructure and Services Association) for its significant contributions to this meaningful process and emphasizing the importance of international solidarity.
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